Social media is a really important tool for reaching your target audience and building your business. It should form an integral role in any publicity campaign that you plan and execute. But It can seem really hard to keep on top of it all sometimes, when you need all your spare time to spend with your clients!
So in today’s #TipTuesday video I want to share with you my 3 top tips to help you get started with social media, and get over the overwhelm! I know how overwhelming it can be, there seems to be 101 different channels you can use, with new ones cropping up left right and centre! It’s really hard to know where you should be focusing your efforts, and what you should be posting as well.
So today I want to share with you my 3 top tips to help you get started with social media, and get over the overwhelm! I know how overwhelming it can be, there seems to be 101 different channels you can use, with new ones cropping up left right and centre! It’s really hard to know where you should be focusing your efforts, and what you should be posting as well.
So, here are my three top tips to get you started:
1. Choose one or two platforms to start
Remember that you don’t have to be on every single social media platform. Unless you’re a social media manager, then you really don’t need to be everywhere! Just pick one or two that work for you, and concentrate on building an audience on those two channels. So for me, I love Facebook. I’m always on Facebook in my group of Biz Stars, posting on my Facebook page and hanging out in other groups, so that is where I like to put my time and energy, because I enjoy it as well, and it makes so much difference if you actually enjoy the places where you’re hanging out. I also really love the different visual types of social media, so this year I’m also concentrating on building my following on Instagram.
So just choose one or two, and concentrate on them to begin with. I do also have Twitter and Pinterest, and I have a Linkedin site. And whilst I post on them, I don’t do it that regularly and I don’t let it overwhelm me, I just post on them when I think I have something easy for me to say that is going to be easy for me to share.
2. Schedule your general post
My second tip is to use a scheduler. There’s lots of free and paid for tools out there. I use Hootsuite to schedule some of my social media. You can sit down on a Sunday night and think about what you need to schedule for the week and schedule a few things in.
It is really important when scheduling that you keep checking back and see if people have commented, make sure you reply to comments and keep the conversation flowing otherwise you’re going to sound like a bit of a robot. But Hootsuite is fantastic for that. Another one that’s brilliant is Edgar. The great thing about Edgar is it lets you post out content, then it saves it in a library for you so that after a set amount of time it will re-post it, so you don’t actually lose content which you’ve posted out on social media. And you don’t have to think about re-posting it, it just does it for you. So you want to make sure it’s general things that you’re posting out in that way, you don’t want to be posting something on Edgar and having it reschedule for 5 months’ time, when it was only relevant for this month. But for your general content, for you memes, anything that links back to your business, then I would highly recommend scheduling in weekly.
3. Check in once a day
My third tip is to think of your social media on a daily, weekly or monthly basis. Don’t try to schedule in 3 months or 6 months in advance, because there’s no way you’re going to keep up with that. Just try to schedule in on a weekly basis. I tend to do mine on a Sunday, if I have the time, or sometimes a Monday morning. I schedule out some posts to go out, and then I check in once a day. I think this is really key. Now I’m going to admit, this is a work in progress for me, because I’m a horror for getting stuck in the social media rabbit holes, reading all kinds of random stuff, then suddenly 3 hours have gone and I’ve been sat at my computer having not actually done any work! So try to schedule in each day a set time when you go on social media, check all of your different social media profiles, drop into a few groups and see what their talking about as well.
I have been finding that a lot of the groups I hang out in have been getting bigger and bigger, and becoming really unwieldy and overwhelming, there’s a contact stream of questions and comments coming up. You can’t keep up with it and you spend hours sat there scrolling and scrolling and scrolling, and I just don’t think that’s a good, productive way to spend my time! So, I’ve increasingly started using the search function in groups – there’s a little box on the top right hand side (not left, lol!), and you can search for the key-words relating to your industry, so that only the posts relating to you crop up, and you can comment on those without feeling overwhelmed by the masses of information that’s in there.
So, let me know in the comments below which social media platforms you’re on, and leave a link so we can all link up! And let me know any other techniques you’re using to stay on top of social media, I’d really love to know!