Connecting with influencers and your entrepreneurial heroes can be a great way to build your own business and position yourself as the expert in your field. Often these big online names will act as enablers, sharing great content and connecting people. However it can seem just a bit scary, or downright impossible, to reach out and make these all-important connections.
But it doesn’t need to!
In today’s video, I share my tips to help you connect with your online heroes and boost your own business at the same time!
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The Show Notes
Remember they’re people too
The first thing to do when you’re thinking about reaching out to someone is to remember they are people too. They’re probably really, really busy, and might have a following of hundreds of thousands or even millions, but that doesn’t mean that you need to be frightened of reaching out to them. Remember they started out just like we did. The fact of the matter is, if you’ve got something really great to share, which I think you probably have, then they will be interested to hear from you and potentially to share it too.
Pay attention to what they’re doing online
This may sound obvious, but I do recommended that you actually follow them online for a while, don’t just send them an email without any research, pay attention to what they are doing – you’d be surprised the number of people that don’t do this! Have a really good read of their website, have a look at their blog, listen to their podcast and pay attention to the kind of things that they like to talk about and the kind of topics that they like to include, as well as entrepreneurs that they have already featured. Have a think about your particular skills and how it could complement what they are already talking about online.
Offer your best content
If you’re going to contact another entrepreneur to be interviewed or share a blog with their audience, make sure you’re offering your very best content. You really want to be adding value for them. Don’t just think about what they can do for you, think about how you can best serve them and their audience. Be as helpful as you possibly can.
Start a conversation
Comment on their blog or social media, and if they have a Facebook group then join it, this is a great way to get onto their radar. Even better, they may have a paid program which would benefit your business – take it! This is a great way to get closer to your hero and they are even more likely to notice you and what you have to say.
Send them an email with your ideas
I recommend composing a really lovely, personalised email introducing yourself and outlining your idea and why you think their audience would benefit. Come at it from a place of giving. Don’t spam them with a mass email that you’ve copy and pasted – they are going to be able to tell you’ve done this and it could get you a bad reputation in the online community – exactly what you don’t want!
Start off and gain your confidence by contacting smaller business owners and spreading your word through them. You never know who’s going to hit the big time!