For female entrepreneurs, and especially if you’re a coach or running a wellbeing business, getting into the visibility mindset can be a struggle. You know you should be getting yourself out there on social media, but somehow it feels a bit icky.
I was chatting to a biz buddy of mine about this recently, who is just setting up as a holistic therapist. She has started her Facebook page, but now she feels paralysed about actually posting on it.
What if people laugh? What will they think?
This got me thinking about visibility in our businesses, and most importantly, how we can get into the mindset to be more out there and visible to our dream clients. It’s something that’s vital when we’re building up a small (yet perfectly formed) biz, especially for coaches, creatives and wellbeing entreprneurs. We work one-to-one with our clients, so it’s important they feel that special connection to us from day one. Video is a great way to raise our profile and get our vision into the world, but the thought of getting in front of the camera can be somewhat nerve-wracking. I’ve got used to pre-filming my YouTube video’s now, but doing a Facebook Live was a WHOOOOLE different kettle of fish! For someone like me who is a bit of a introvert and loves to hide out behind her screen, the thought of talking live was suddenly a bit daunting.
What if I ran out of words?
Or mucked up what I was saying?
What if everyone laughed at me?! (oh hello teenage me popping out of the closet again!)
So today, I thought I’d share with you my tips to help you get into the mindset for visibility – whether your posting your first Facebook Live video, or pitching a guest blog to your favourite publication, the first and vital step is all about mindset. Now I’m by no means perfect at this, the old insecurities love to rear their ugly heads now and then, but I HAVE found there are certain things I can do to get back into the mindset of being visible in all the right ways.
Getting into the visibility mindset
1. Remember you are the expert – you know your topic, and your business, inside out, and you are the very best person to share the passion and driving force behind your business. This is what will make people know, like and trust you – when they can see your true genius shining through you business. Sure, other people know about your topic too, but you will bring your own experiences to the table.
2. It doesn’t matter if you make mistakes – This is one that paralysed me from any form of public speaking for sooo long – being scared of stalling, fluffing up my lines or saying ‘um’. Then I started properly watching some of my business heroes speak, and I realised they do all of these things ALL THE TIME – the key is to just carry on, we’re all human and no one want’s to listen to a robot.
3. Use your own voice – Whether your writing a guest blog, or posting a video, it’s so important to use your own voice. By this I mean tone of voice and the words you use. Don’t just copy other people because you won’t sound like you, you’ll sound awkward. I found this out the hard way when I started recording my videos for The Publicity Program. At the time, I’d been listening to Amy Porterfield’s podcast a lot, and I inadvertently found myself trying to speak with her intonation and using similar words. When I watched the first few recordings back through, it made me cringe sooo badly, I realised right away what I’d done and had to go back and record those videos again. I’ve also in the past found myself use words and phrases in blog posts that don’t quite chime. An easy mistake to make when you’re just starting out and trying to find your voice. And that’s the key – what sounds great coming out of one persons mouth (or hands) can be mega awkward from someone elses.
4. Don’t be afraid of being you! – Years of hiding my true (slightly quirky) personality in corporate jobs has meant this is a biggy for me – I feel like I’m *meant* to be portraying myself to you in a certain way, but actually, that was the whole point of leaving the corporate world. So that I could be myself and find my lovely tribe who will be just as fond of the real Rebecca as I’m beginning to be! So, perhaps we can try this one together – it’s a constant learning curve for me to allow myself to be me, but I’m so glad to be on this path, because I find that the thought of sending out that blog post or publicity pitch no longer feels scary, because I am being true to myself and my values.
So, what about you? How do you feel about getting visible and getting your business out there – does it leave you quaking in your boots, or are you raring to share you vision with the world? I’d love to know, head over to my fabulous Facebook group of Biz Stars and let us all know!